Streaming platforms are revolutionalizing the advertising industry. Advertisers are flocking to these new platforms to reach increasingly cord-cutting consumers and stream content instead of watching traditional TV.
If you’re trying to decide whether or not to buy advertising on streaming platforms, Jean Cellent is here to give you the pros and cons. Doe has extensive experience with traditional advertising and online streaming to provide an accurate overview of this rapidly growing market sector.
Why You Should Advertise on Streaming Platforms by Jean Cellent
As the popularity of streaming platforms like Netflix and Hulu continues to grow, so does the opportunity for brands to reach consumers through advertising on these platforms. But why buy advertising on streaming platforms? Here are a few reasons by Jean Cellent:
People Are Spending More Time Streaming Than Ever Before
According to a recent report, Americans spend an average of nearly three to five hours per day streaming TV and movies. And it’s not just adults who stream more content – children and teens are too. In fact, kids ages 2-11 now spend more time streaming than watching live TV.
Streaming Platforms Offer Highly Targeted Advertising Opportunities
Streaming platforms have a wealth of data about their users, which they can use to target ads more effectively than traditional TV networks. For example, Netflix knows what types of movies and TV shows you like to watch and can target ads accordingly. Hulu also uses its user data to target ads, allowing advertisers to target specific demographics, interests, and locations.
Advertising on Streaming Platforms Is Less Expensive Than Other Forms of TV Advertising As it Is Relatively New
Advertising on traditional TV networks is getting more expensive as viewers shift to streaming. But since streaming platforms are still fairly new, advertising them is relatively inexpensive. This is especially true if you advertise on a platform like Hulu, which offers ad rates that are much lower than those of traditional TV networks.
You Can Reach a Global Audience With Streaming Platform Advertising
Streaming platforms are available in countries worldwide so that you can reach a global audience with your ads. Netflix, for example, is available in over 190 countries. And Hulu is available in the US, Japan, and a few other countries.
Advertising on Streaming Platforms Is More Effective Than Other Forms of Online Advertising
Advertising on streaming platforms is more effective than other forms of online advertising, like banner ads and social media ads. This is because people are more engaged with the content they’re streaming than other types of online content. So streaming platforms are a great option if you want to reach people with your ads.
Jean Cellent’s Final Thoughts
Jean Cellent says buying ads on streaming platforms is an excellent option if you’re looking for a way to reach more consumers with your advertising. With millions of people streaming content daily, you can reach a large audience with your ads. And since streaming platform advertising is still relatively new, it’s less expensive than other forms of TV advertising.