Reaching your audience on OTT platforms like Facebook Watch, YouTube, Hulu, and TikTok is a terrific idea. According to Jean Cellent, each service has its own advantages and disadvantages, making it crucial to pick the appropriate one for your requirements. We’ll compare the top four OTT providers in this article to assist you in selecting the one that’s right for you.
Top OTT Platforms by Jean Cellent to Reach Your Audience
YouTube
In recent years, YouTube has grown to become one of the most widely used OTT platforms. YouTube enables businesses and content producers to make money via video and display adverts. On YouTube, you can choose from a number of advertising alternatives, such as Display, Overlay, Skippable video commercials, Non-Skippable ads, and Bumper ads.
Jean Cellent states that YouTube is a fantastic outlet for companies to advertise their goods or services. The ability to share videos with a larger audience is another excellent feature of this platform for content producers.
Facebook Watch
Jean Cellent notes that Facebook Watch is a fantastic method to expose your company to potential clients. To create sponsored video ads that play before, during, or after videos, utilize Facebook Watch. Based on factors like age, gender, region, and interests, you may also target particular people.
You may also use Facebook Watch to make in-stream video advertisements that show up in between postings in the News Feed. These advertisements are less bothersome than pre-roll or post-roll ones, and consumers can choose to avoid them if they don’t want to.
TikTok has Emerged as a Leading Source of Advertising per Jean Cellent
A social media software called TikTok enables users to post brief videos of themselves. With over a billion active users, TikTok is a great platform for advertising. TikTok provides a variety of ad formats, including TopView, Carousel, Image, and Video advertisements.
TikTok is a fantastic platform for spreading your message to a broad audience. You can make sure that your advertisement is seen by the people who are most likely to be interested in it thanks to TikTok’s superb targeting capabilities. According to Jean Cellent, TikTok is definitely something to think about if you’re searching for a fresh way to connect with potential clients.
Hulu
Users of the well-known ad-supported streaming service Hulu have access to a huge selection of TV episodes, films, and Hulu Originals. One of the reasons Hulu is so well-liked is its wide range of material; 92 million people utilized it in 2019.
Hulu not only has a large selection of material, but it also gives customers the opportunity to watch without advertising for a small monthly fee. Commercial video commercials, pause ads, binge ads, and interactive living room ads are all included with Hulu’s ad-supported subscription.
Despite the fact that some users find these advertisements bothersome, they are usually regarded as less intrusive than the advertisements on other streaming services like Netflix. Jean Cellent is of the opinion that one of the reasons Hulu has been able to become one of the most well-liked streaming services is due to its ad-supported subscription business model.
Conclusion
It’s no secret that television viewing habits are evolving. The days of everyone congregating in front of the television in the living room to watch their preferred program are long gone. Thanks to over-the-top (OTT) streaming services like YouTube, Hulu, and TikTok, consumers may now watch TV on their own terms and with their own equipment. As Jean Cellent states, OTT services should be at the top of your list if you’re seeking a strategy to reach your audience in 2022.